Constant Contact: Digital marketing tools that drive big results.

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Think about your own buying habits for a while.

What is Constant Contact?

Constant Contact is an affordable and easy-to-use email marketing tool that lets you create email marketing templates, automate and manage campaigns, build contact lists, and nurture customer relationships Constant Contact has a lot of potential. All the basic features are there, it’s a pleasure to use, and you can get your first month or two for free (depending on your location). That said, many advanced features are incomplete or just missing, so whether Constant Contact is the right choice for you will ultimately depend on your needs.
Constant Contact’s email marketing application allows businesses to import customer data from spreadsheets or email clients, such as Gmail and Microsoft Outlook. Email sign-up forms can be personalized and embedded on web pages or on Facebook to capture new contacts and build email lists. The system offers hundreds of customizable email templates with drag-and-drop elements and also includes real-time reporting features to track email opens, clicks, forwards, social shares and more.

How Does Constant Contact Work?

According to a 2020 survey conducted by email marketing software company AWeber, 66% of small businesses reported using email marketing to promote their business or communicate with leads and/or customers. The survey also found that 79% of small businesses cited email marketing as important or very important to their business strategy, while 60% reported their email marketing strategy to be effective or very effective.2
Constant Contact’s email marketing tools allow small businesses to promote their brand, inform customers of updates or offer guidance, encourage sales with discounts, and generate trackable, real-time results of their email campaigns. While email marketing itself isn’t a new concept, the environment is constantly evolving. The most effective strategies are those that are able to change to meet the current landscape of consumer needs and wants.
Using email marketing tools, businesses can automate sending personalized messages based on customers’ behaviors, interests, or interactions with the company. For example, if a customer leaves an item in their online cart, automated email processes can send a message to that customer a few days later with a discount code, enticing them to complete the purchase.
Constant Contact’s platform enables businesses to see who’s opening, clicking, and sharing their emails in real time. Automation can be set up to send welcome emails to new subscribers, trigger an email series based on certain actions, and resend emails to non-openers, among other features.
The platform’s analytics tool can provide insight about the best day and time to send an email, the ideal subject line length, and optimal number of links and images to include.

Features of Constant Contract

  1. create email marketing templates
  2. automate and manage campaigns
  3. build contact lists
  4. nurture customer relationships
  5. Landing pages
  6. Design Templates
  7. A/B testing
  8. Event Marketing
  9. Integrations
  10. List- Building Tools
  11. Reporting (track your campaigns)
  12. Social Media Marketing
  13. Mobile Apps

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Pros and Cons of Constant Contact



Constant Contact

Digital marketing tools that drive big results. Drive sales and connect with customers—all from one easy-to-use platform, starting at $9.99/month.

The Good, the Bad, and the Missing (Features)

I can’t fault Constant Contact for its general ease of use. I mean, sure, you’ll need to understand the basic concepts of email marketing to get your money’s worth out of the platform, but that’s true for all of them.
But this particular platform stands out by having decent basic tutorials built into the interface, and the interface itself is incredibly snappy. I sometimes get frustrated by page and email builders feeling slow and clunky, even on my gaming rig. Not so here.
When it actually does what you want, Constant Contact is an absolute pleasure to use. It’s just the odd missing thing that’ll throw you off. It’s like a burger that’s absolutely amazing, but where in God’s name are the pickles and the custom automation workflows? That’s what I’d like to know.
Yep, this platform is missing some of the more advanced features we’ve come to expect thanks to the competition. Here’s what I mean:

Email Campaigns, Templates, and Personalization

Email campaigns are kept relatively simple, and honestly a little bit limited. The Email plan allows you to send emails to up to 10,000 contacts, and the Email Plus plan will let you send emails to 50,000. And there doesn’t seem to be an option for anyone with a bigger contact list.
The Email Plus plan also provides access to things like personalized pop-up forms, RSVP forms, polls, coupons, online donations, personalized email content, and more.

After you send any campaign, sharing that same email/newsletter on social media is just a matter of clicking a button that shows up once you’ve sent the email out normally. You can share your content on Facebook (Business Pages only), Instagram (Businesses only), LinkedIn, and Twitter.

You can also technically send out a campaign via SMS, but those are entirely separate campaigns. And technically, you’d be sending them through a separate service called EZtexting. It seems that Constant Contact has a business deal with EZTexting to handle that side of the service.

The email campaign templates are perfectly respectable. Okay, a few of them feel a teensy bit dated, but they are generally clean, modern, and good-looking. Besides, there are over 300 of them, so you have options. Don’t want to use a pre-built template? There are several that allow you to start from skeleton frameworks, or even entirely from scratch so you can flex your email design skills.

Plans and Prices of Constant Contact

Constant Contact has two plans. First is Core and Second is Plus. Now I explain this in details.

  1. Core Plan: In this plan there are some special features . In this plan you will get List growth tools, Email marketing, 300+ email templates, store, organize and view contacts, post to Facebook, instragram, Linkedin all at once, Real-time reporting and award-winnig live phone and chat support. The price of this plan is $9.99/month. To get this plan click here to Get Core Plan

  2. Plus Plan: This plan is most Popular. In this plan you will get all features of Core plan features . In additional you will get extra features. This are Additional list growth tools (Google ads integrated, text message sign-up, lookalike ad targeting),Automated emails (resend to non-openers, abandoned cart reminder, birthday/anniversary), Auto-generated segments (most, somewhat, least engaged) ,A check mark Conversion and sales reporting,Personalized kickoff call. The price of this plan is starting at $45/month. To get this plan click here to purchase Plus Plan
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