Think about your own buying habits for a while.
What is Constant Contact?
Constant Contact
is an affordable and easy-to-use email marketing tool that lets you create email marketing templates,
automate and manage campaigns, build contact lists, and nurture customer relationships
Constant Contact has a lot of potential. All the basic features are there, it’s a pleasure to use, and
you can get your first month or two for free (depending on your location). That said, many advanced
features are incomplete or just missing, so whether Constant Contact is the right choice for you will
ultimately depend on your needs.
Constant Contact’s email marketing application allows businesses to import customer data from
spreadsheets or email clients, such as Gmail and Microsoft Outlook. Email sign-up forms can be
personalized and embedded on web pages or on Facebook to capture new contacts and build email lists. The
system offers hundreds of customizable email templates with drag-and-drop elements and also includes
real-time reporting features to track email opens, clicks, forwards, social shares and more.
How Does Constant Contact Work?
According to a 2020 survey conducted by email marketing software company AWeber, 66%
of small businesses reported using email marketing to promote their business or communicate with leads
and/or customers. The survey also found that 79% of small businesses cited email marketing as important
or very important to their business strategy, while 60% reported their email marketing strategy to be
effective or very effective.2
Constant Contact’s email marketing tools allow small businesses to promote their brand, inform customers
of updates or offer guidance, encourage sales with discounts, and generate trackable, real-time results
of their email campaigns. While email marketing itself isn’t a new concept, the environment is
constantly evolving. The most effective strategies are those that are able to change to meet the current
landscape of consumer needs and wants.
Using email marketing tools, businesses can automate sending personalized messages based on customers’
behaviors, interests, or interactions with the company. For example, if a customer leaves an item in
their online cart, automated email processes can send a message to that customer a few days later with a
discount code, enticing them to complete the purchase.
Constant Contact’s platform enables businesses to see who’s opening, clicking, and sharing their emails
in real time. Automation can be set up to send welcome emails to new subscribers, trigger an email
series based on certain actions, and resend emails to non-openers, among other features.
The platform’s analytics tool can provide insight about the best day and time to send an email, the
ideal subject line length, and optimal number of links and images to include.
Features of Constant Contract
- create email marketing templates
- automate and manage campaigns
- build contact lists
- nurture customer relationships
- Landing pages
- Design Templates
- A/B testing
- Event Marketing
- Integrations
- List- Building Tools
- Reporting (track your campaigns)
- Social Media Marketing
- Mobile Apps
Pros and Cons of Constant Contact
Pros
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Constant Contact is fairly easy to work with
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Great for setting up events
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Vast selection of email templates
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Great integrations of apps
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A lot of supporting information available. And we got good support during our Constant Contact review
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Some cool features, such as; web and social media sign-up lists, and a scan-to-join QR code to add to printed materials.
Cons
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Overpriced for what they offer
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Very basic automations only
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Can only A/B-test subject lines
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Email templates look a bit old
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Limited options building forms
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Tagging options are limited and difficult to use. For example: You can not automatically tag/segment your contacts (you have to do it manually).
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No tagging system to segment based on contact behaviour
Constant Contact
Digital marketing tools that drive big results. Drive sales and connect with customers—all from one easy-to-use platform, starting at $9.99/month.
The Good, the Bad, and the Missing (Features)
I can’t fault Constant Contact for its general ease of use. I mean, sure, you’ll need
to understand the basic concepts of email marketing to get your money’s worth out of the platform, but
that’s true for all of them.
But this particular platform stands out by having decent basic tutorials built into the interface, and
the interface itself is incredibly snappy. I sometimes get frustrated by page and email builders feeling
slow and clunky, even on my gaming rig. Not so here.
When it actually does what you want, Constant Contact is an absolute pleasure to use. It’s just the odd
missing thing that’ll throw you off. It’s like a burger that’s absolutely amazing, but where in God’s
name are the pickles and the custom automation workflows? That’s what I’d like to know.
Yep, this platform is missing some of the more advanced features we’ve come to expect thanks to the
competition. Here’s what I mean:
Email Campaigns, Templates, and Personalization
Email campaigns are kept relatively simple, and honestly a little bit limited. The
Email plan allows you to send emails to up to 10,000 contacts, and the Email Plus plan will let you send
emails to 50,000. And there doesn’t seem to be an option for anyone with a bigger contact list.
The
Email Plus plan also provides access to things like personalized pop-up forms, RSVP forms, polls,
coupons, online donations, personalized email content, and more.
After you send any campaign, sharing that same email/newsletter on social media is just a matter of
clicking a button that shows up once you’ve sent the email out normally. You can share your content on
Facebook (Business Pages only), Instagram (Businesses only), LinkedIn, and Twitter.
You can also technically send out a campaign via SMS, but those are entirely separate campaigns. And
technically, you’d be sending them through a separate service called EZtexting. It seems that Constant
Contact has a business deal with EZTexting to handle that side of the service.
The email campaign templates are perfectly respectable. Okay, a few of them feel a teensy bit dated, but
they are generally clean, modern, and good-looking. Besides, there are over 300 of them, so you have
options. Don’t want to use a pre-built template? There are several that allow you to start from skeleton
frameworks, or even entirely from scratch so you can flex your email design skills.
Plans and Prices of Constant Contact
Constant Contact has two plans. First is Core and Second is Plus. Now I explain this in details.
- Core Plan: In this plan there are some special features . In this plan you will get List growth tools, Email marketing, 300+ email templates, store, organize and view contacts, post to Facebook, instragram, Linkedin all at once, Real-time reporting and award-winnig live phone and chat support. The price of this plan is $9.99/month. To get this plan click here to Get Core Plan
- Plus Plan: This plan is most Popular. In this plan you will get all features of Core plan features . In additional you will get extra features. This are Additional list growth tools (Google ads integrated, text message sign-up, lookalike ad targeting),Automated emails (resend to non-openers, abandoned cart reminder, birthday/anniversary), Auto-generated segments (most, somewhat, least engaged) ,A check mark Conversion and sales reporting,Personalized kickoff call. The price of this plan is starting at $45/month. To get this plan click here to purchase Plus Plan
